Words Matter

Words Matter

Copy is the most critical element in marketing and advertising. Our aim as marketers is to get our target audience to act after reading, whether it is clicking on a banner, opening an email, or clicking the BUY NOW button on a website. To evoke people to feel, think,...
REWARD ME

REWARD ME

I don’t know about you, but I feel I’m constantly bombarded with ads, pop-ups and call-to-action buttons. As a marketer, I’m not just competing with my direct or even indirect competition, I’m also competing with every other brand out there. Everyone is competing for...
THE SCIENCE OF BUSINESS

THE SCIENCE OF BUSINESS

I’ve only recently come to realize how much I value scientist characters in movies – think Doc Brown in Back to the Future, Abby Sciuto from NCIS and Q in James Bond. They usually aren’t the hero, yet they play a vital role in solving a challenge or giving the...