REWARD ME

REWARD ME

I don’t know about you, but I feel I’m constantly bombarded with ads, pop-ups and call-to-action buttons. As a marketer, I’m not just competing with my direct or even indirect competition, I’m also competing with every other brand out there. Everyone is competing for...
THE SCIENCE OF BUSINESS

THE SCIENCE OF BUSINESS

I’ve only recently come to realize how much I value scientist characters in movies – think Doc Brown in Back to the Future, Abby Sciuto from NCIS and Q in James Bond. They usually aren’t the hero, yet they play a vital role in solving a challenge or giving the...