by Jaysen du Plessis | Nov 16, 2020 | Marketing, Marketing Trends
Copy is the most critical element in marketing and advertising. Our aim as marketers is to get our target audience to act after reading, whether it is clicking on a banner, opening an email, or clicking the BUY NOW button on a website. To evoke people to feel, think,... 
by Jaysen du Plessis | Oct 19, 2020 | Marketing, Marketing Trends, Uncategorized
When the clock strikes midnight, Halloween will end, the holiday shopping floodgates will open, and bam! Christmas will be everywhere. As a retailer, you don’t need to be reminded of the havoc that COVID-19 has caused this year. While it’s arguable that the worst is... 
by Jaysen du Plessis | Aug 7, 2020 | Marketing Trends
I don’t know about you, but I feel I’m constantly bombarded with ads, pop-ups and call-to-action buttons. As a marketer, I’m not just competing with my direct or even indirect competition, I’m also competing with every other brand out there. Everyone is competing for... 
by Jaysen du Plessis | Feb 9, 2020 | Marketing Trends, Technology
I’ve only recently come to realize how much I value scientist characters in movies – think Doc Brown in Back to the Future, Abby Sciuto from NCIS and Q in James Bond. They usually aren’t the hero, yet they play a vital role in solving a challenge or giving the... 
by Jaysen du Plessis | Dec 9, 2019 | Lead generation, Marketing Funnel, Marketing Trends
If you’re a marketer, you will know the Marketing Funnel inside and out. It was developed by E. St. Elmo Lewis in 1898 and offers a linear approach that attracts a wide range of prospects and converting them into a small number of buyers. This model has one big flaw...