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FERRARI’S ANCHOR PRICING PSYCHOLOGY

FERRARI’S ANCHOR PRICING PSYCHOLOGY

by Jaysen du Plessis | Jul 9, 2019 | Anchor Pricing, Sales Psychology

Ferrari is one of the most desired exotic car brands in the world. While most other brands claim their value by selling more, Ferrari’s psychology is to sell fewer cars and more merchandise. But this isn’t the only strategy they implement – they’re also masters at...

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