by Jaysen du Plessis | Dec 9, 2019 | Lead generation, Marketing Funnel, Marketing Trends
If you’re a marketer, you will know the Marketing Funnel inside and out. It was developed by E. St. Elmo Lewis in 1898 and offers a linear approach that attracts a wide range of prospects and converting them into a small number of buyers. This model has one big flaw... 
by Jaysen du Plessis | Oct 8, 2019 | Lead generation, Marketing Funnel, Marketing Trends
If you were asked to name as many wrist-watch brands as you can think of, how many could you name? Most of us would be able to think of three or four. If you are an A-class student you could probably rattle off about seven. Now think about your company’s product or... 
by Jaysen du Plessis | Sep 9, 2019 | Brand Ambassador, Lead generation, Marketing Trends
According to a 2015 Pew Research Centre study, the Christian population is expected to reach 3 billion by 2050 – that is 40% of the current world population. I don’t know of a brand that can claim to have 40% of the world population as market share? The most... 
by Jaysen du Plessis | Mar 8, 2019 | Lead generation, Marketing
It’s 6 pm, the phone rings! “Do you want to want to hear how to make millions of dollars investing in the stock market from the comfort of your home?” If you don’t want to be the person making cold calls and want the clients to knock on your door keep reading. Lead...