by Jaysen du Plessis | Nov 16, 2020 | Marketing, Marketing Trends
Copy is the most critical element in marketing and advertising. Our aim as marketers is to get our target audience to act after reading, whether it is clicking on a banner, opening an email, or clicking the BUY NOW button on a website. To evoke people to feel, think,... 
by Elle du Plessis | Oct 8, 2020 | Marketing, Marketing Trends, Sales Psychology
With all the excellent disruptive marketing strategies out there, no one anticipated adding a pandemic to the mix! COVID-19 totally disrupted the way we internet, shifted consumer buying behaviour and transformed the entire sales cycle. Forever. Daily routines such as...