HULK Media is a Marketing Analytics Consultancy that empowers businesses with custom data-driven strategies and actionable insights. There is a science and art to what we do. Being data-led, our every decision is tested, measured and optimised towards revenue growth. Working with us will empower you to make business and marketing decisions that are anchored in data. That’s how you grow revenue.

Elle Du Plessis

Elle Du Plessis



Consumer behaviour in the digital age transformed the sales process. With up to 70% of decisions being made before a buyer even speak to a salesperson these days, Marketing needs to work so much harder at building awareness and engagement, while Sales now show up as the consultant and expert problem solver.   

          Elle’s approach focuses on authentically working with clients to solve their challenges and improve their sales conversations. She is fortunate to have worked with leading global brands, and highly talented leaders in the publishing and advertising industries, who knew first-hand how to build relationships and influence perceptions.          

Elle helps businesses optimise their customer engagement and conversion through business development, account management, partnerships, sales strategy, advertising, product launches, processes design, event management and sales coaching.

Nick Renford

Nick Renford



Strategic thinking on technology can create UVPs that connect with human beings in interesting ways. The other 90% of the effort involves the tenacity to execute always-on-content strategies.

Nick specialises in driving this end-to-end marketing process in complex operating environments and enjoys managing teams to achieve goals. He has worked on client and agency-side and founded several strategy and content businesses – most recently Voodoo at Fox Studios in Sydney, servicing 20th Century Fox, Sony Pictures, and Studio Canal. He has worked as Executive Creative Director and Strategist at many of Australia’s largest digital agencies and has experience on major brands including Toyota, McDonald’s, Subaru, HSBC, Rabobank, Intel, Warner Music, Virgin Mobile, Commonwealth Bank and Telstra. 

Nick supports clients with Brand Foundation that plugs into business strategy and complements HULK Media’s data-driven performance marketing, advice, and management.

Jaysen Du Plessis

Jaysen Du Plessis



As a dynamic, results-focused digital business specialist, Jaysen is highly regarded for more than 24 years of progressive experience in directing comprehensive marketing operations, including the cultivation and implementation of solutions that consistently improve lead generation, consumer engagement, and brand recognition.

His track record demonstrates continued success in developing and commercialising products and services, effectively utilising analytics and forecasting to deliver exceptional Return on Investment rates and drive revenue.

Clients and colleagues know him as a motivational, influential leader, and collaborator who guides cross-functional team members successfully in realizing all project goals.

As an out-of-the-box, analytical thinker, Jaysen specialises in making continuous improvements in digital transformation, profit margins, and marketing optimisation to enable growth.

“We believe every business will benefit from data-driven insights
with actionable strategies to grow revenue.”