WOULD YOU LIKE SOME CANDY?
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'"...
Words Matter
Copy is the most critical element in marketing and advertising. Our aim as marketers is to get our target audience to act after reading, whether it is clicking on a banner, opening an email, or clicking the BUY NOW button on a website. To evoke people to feel, think,...
“Now I have a machine gun. Ho-Ho-Ho” ARE YOU RETAIL-READY THIS CHRISTMAS?
When the clock strikes midnight, Halloween will end, the holiday shopping floodgates will open, and bam! Christmas will be everywhere. As a retailer, you don’t need to be reminded of the havoc that COVID-19 has caused this year. While it’s arguable that the worst is...
MARKETING AND THE NEW NORMAL
COVID-19 shifted consumer buying behaviour and transformed the entire sales cycle. Forever.
REWARD ME
I don’t know about you, but I feel I’m constantly bombarded with ads, pop-ups and call-to-action buttons. As a marketer, I’m not just competing with my direct or even indirect competition, I’m also competing with every other brand out there. Everyone is competing for...
THE SCIENCE OF BUSINESS
I’ve only recently come to realize how much I value scientist characters in movies - think Doc Brown in Back to the Future, Abby Sciuto from NCIS and Q in James Bond. They usually aren’t the hero, yet they play a vital role in solving a challenge or giving the lead...
FLYWHEEL MARKETING BUZZ
If you’re a marketer, you will know the Marketing Funnel inside and out. It was developed by E. St. Elmo Lewis in 1898 and offers a linear approach that attracts a wide range of prospects and converting them into a small number of buyers. This model has one big flaw...
BUSINESS SMARTS FROM A PUP
A 4-month-old Doberdane pup recently joined the HULK Media team as Brand Ambassador. Granted she doesn’t come with heaps of experience, but she proves to be an incredibly fast learner and a great teacher. Here are a few key take-outs from her that can be applied to...
REAL MADRID V MARKETING ATTRIBUTION MODEL
Real Madrid Football Club step onto the football pitch at the Champions’ League group stage ready for a blockbuster game. Nearing the end of the game with each team kicking against a brick wall of defence, there is a break in play... A Real Madrid defender takes the...
WHAT POSITION DO YOU OWN?
If you were asked to name as many wrist-watch brands as you can think of, how many could you name? Most of us would be able to think of three or four. If you are an A-class student you could probably rattle off about seven. Now think about your company’s product or...