by Elle du Plessis | Dec 11, 2020 | Marketing, Marketing Trends, Sales Psychology
“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they... 
by Jaysen du Plessis | Nov 16, 2020 | Marketing, Marketing Trends
Copy is the most critical element in marketing and advertising. Our aim as marketers is to get our target audience to act after reading, whether it is clicking on a banner, opening an email, or clicking the BUY NOW button on a website. To evoke people to feel, think,... 
by Jaysen du Plessis | Oct 19, 2020 | Marketing, Marketing Trends, Uncategorized
When the clock strikes midnight, Halloween will end, the holiday shopping floodgates will open, and bam! Christmas will be everywhere. As a retailer, you don’t need to be reminded of the havoc that COVID-19 has caused this year. While it’s arguable that the worst is... 
by Elle du Plessis | Oct 8, 2020 | Marketing, Marketing Trends, Sales Psychology
With all the excellent disruptive marketing strategies out there, no one anticipated adding a pandemic to the mix! COVID-19 totally disrupted the way we internet, shifted consumer buying behaviour and transformed the entire sales cycle. Forever. Daily routines such as... 
by Jaysen du Plessis | Aug 7, 2020 | Marketing Trends
I don’t know about you, but I feel I’m constantly bombarded with ads, pop-ups and call-to-action buttons. As a marketer, I’m not just competing with my direct or even indirect competition, I’m also competing with every other brand out there. Everyone is competing for... 
by Jaysen du Plessis | Feb 9, 2020 | Marketing Trends, Technology
I’ve only recently come to realize how much I value scientist characters in movies – think Doc Brown in Back to the Future, Abby Sciuto from NCIS and Q in James Bond. They usually aren’t the hero, yet they play a vital role in solving a challenge or giving the...