by Jaysen du Plessis | Oct 19, 2020 | Marketing, Marketing Trends, Uncategorized
When the clock strikes midnight, Halloween will end, the holiday shopping floodgates will open, and bam! Christmas will be everywhere. As a retailer, you don’t need to be reminded of the havoc that COVID-19 has caused this year. While it’s arguable that the worst is... 
by Elle du Plessis | Oct 8, 2020 | Marketing, Marketing Trends, Sales Psychology
With all the excellent disruptive marketing strategies out there, no one anticipated adding a pandemic to the mix! COVID-19 totally disrupted the way we internet, shifted consumer buying behaviour and transformed the entire sales cycle. Forever. Daily routines such as... 
by Jaysen du Plessis | Aug 7, 2020 | Marketing Trends
I don’t know about you, but I feel I’m constantly bombarded with ads, pop-ups and call-to-action buttons. As a marketer, I’m not just competing with my direct or even indirect competition, I’m also competing with every other brand out there. Everyone is competing for... 
by Jaysen du Plessis | Feb 9, 2020 | Marketing Trends, Technology
I’ve only recently come to realize how much I value scientist characters in movies – think Doc Brown in Back to the Future, Abby Sciuto from NCIS and Q in James Bond. They usually aren’t the hero, yet they play a vital role in solving a challenge or giving the... 
by Jaysen du Plessis | Dec 9, 2019 | Lead generation, Marketing Funnel, Marketing Trends
If you’re a marketer, you will know the Marketing Funnel inside and out. It was developed by E. St. Elmo Lewis in 1898 and offers a linear approach that attracts a wide range of prospects and converting them into a small number of buyers. This model has one big flaw... 
by Jaysen du Plessis | Nov 9, 2019 | Brand Ambassador, Marketing Funnel, Marketing Trends
A 4-month-old Doberdane pup recently joined the HULK Media team as Brand Ambassador. Granted she doesn’t come with heaps of experience, but she proves to be an incredibly fast learner and a great teacher. Here are a few key take-outs from her that can be applied to... 