by Jaysen du Plessis | Oct 19, 2020 | Marketing, Marketing Trends, Uncategorized
When the clock strikes midnight, Halloween will end, the holiday shopping floodgates will open, and bam! Christmas will be everywhere. As a retailer, you don’t need to be reminded of the havoc that COVID-19 has caused this year. While it’s arguable that the worst is... 
by Elle du Plessis | Oct 8, 2020 | Marketing, Marketing Trends, Sales Psychology
With all the excellent disruptive marketing strategies out there, no one anticipated adding a pandemic to the mix! COVID-19 totally disrupted the way we internet, shifted consumer buying behaviour and transformed the entire sales cycle. Forever. Daily routines such as... 
by Jaysen du Plessis | Oct 9, 2019 | Marketing, Marketing Attribution
Real Madrid Football Club step onto the football pitch at the Champions’ League group stage ready for a blockbuster game. Nearing the end of the game with each team kicking against a brick wall of defence, there is a break in play… A Real Madrid defender takes... 
by Jaysen du Plessis | Aug 9, 2019 | Marketing, Marketing Trends, Sales
What could your bottom-line look like if your Marketing and Sales teams operated as a married couple, working towards the same goal – a healthy bottom line for your business? And what if Sales could double or triple the conversion rate of leads or prospective... 
by Jaysen du Plessis | Jun 9, 2019 | Marketing, Marketing Trends
Today is the official first day of Winter for us living in the Southern Hemisphere. All experienced marketers alter their strategies for the products they peddle depending on the time of year. You know Christmas, Easter and Valentines Day are all big retails days, but... 
by Jaysen du Plessis | Mar 8, 2019 | Lead generation, Marketing
It’s 6 pm, the phone rings! “Do you want to want to hear how to make millions of dollars investing in the stock market from the comfort of your home?” If you don’t want to be the person making cold calls and want the clients to knock on your door keep reading. Lead... 