Words Matter

Words Matter

Copy is the most critical element in marketing and advertising. Our aim as marketers is to get our target audience to act after reading, whether it is clicking on a banner, opening an email, or clicking the BUY NOW button on a website. To evoke people to feel, think,...
WILL YOU MARRY ME?

WILL YOU MARRY ME?

What could your bottom-line look like if your Marketing and Sales teams operated as a married couple, working towards the same goal – a healthy bottom line for your business? And what if Sales could double or triple the conversion rate of leads or prospective...