by Elle du Plessis | Dec 11, 2020 | Marketing, Marketing Trends, Sales Psychology
“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they... 
by Elle du Plessis | Oct 8, 2020 | Marketing, Marketing Trends, Sales Psychology
With all the excellent disruptive marketing strategies out there, no one anticipated adding a pandemic to the mix! COVID-19 totally disrupted the way we internet, shifted consumer buying behaviour and transformed the entire sales cycle. Forever. Daily routines such as... 
by Jaysen du Plessis | Jul 9, 2019 | Anchor Pricing, Sales Psychology
Ferrari is one of the most desired exotic car brands in the world. While most other brands claim their value by selling more, Ferrari’s psychology is to sell fewer cars and more merchandise. But this isn’t the only strategy they implement – they’re also masters at...